Google AdWords consultant
Google AdWords consultant in Copenhagen
Get help with Google Ads from a specialist with years of experience across more than 30 different industries. I help businesses succeed with Google AdWords.
- Certified Google Partner
- 75+ businesses helped
- 5,000+ leads generated
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Why businesses choose me
You probably need a new Google AdWords consultant
You need someone who doesn't tie you into a long contract, and who ensures full transparency in the partnership. You should be able to see exactly what the money is spent on, and what it brings back.
More than 75 businesses have had help with their advertising here – tradespeople, service businesses, clinics and advisers across more than 30 industries. What they have in common is that they always knew what the ads cost and what they delivered.
They got one dedicated contact, an account in their own name and a short weekly video with a status update. No anonymous reports, no lock-in period and no numbers that can't be explained.
What can a Google AdWords consultant help with?
Four areas decide whether your ad spend turns into enquiries. That's what the work is about – not finding a hidden setting inside Google.
Keywords with real buying intent
Your ads should only show on searches where people are ready to contact a business like yours. Everything else is shut off, so your budget isn't spent on curious clicks.
The landing page behind the ad
An AdWords consultant who won't touch the page only solves half the job. You get a page with one message, one action and a phone number that's easy to tap on mobile.
Tracking you can trust
Forms, phone calls and chat are measured the same way in both Google Ads and GA4 – and when a lead becomes a customer in your system, the value is sent back to Google.
Ongoing optimisation and weekly updates
Every week, search terms, bids and ad copy are reviewed. You get a short video in my own voice, so you know what's been done and what the numbers show.
What should you look for in a Google AdWords consultant?
Anyone can call themselves a Google AdWords consultant. Below are the six things I'd check myself before giving anyone access to my ad account – whether you end up choosing me or someone else.
- 01
The consultant only works with Google Ads
A consultant who does social media, SEO, newsletters and web design rarely keeps up with how fast Google moves. Ask directly how much of the working week is actually spent inside the Google Ads account.
- 02
Success is measured in leads – not clicks
Cost per click, impressions and click-through rates are supporting numbers. What matters to your business is how many qualified enquiries you get, and what each one costs.
- 03
They take responsibility for the page behind the ad
An ad can be perfect and still produce zero leads if the page it sends people to is slow, cluttered or has no clear action.
- 04
You own your account and your data
Your Google Ads account, history and conversion data should be in your company's name. Then you can switch partners freely without starting over.
- 05
You're kept updated without having to chase
With me you get a weekly Loom video where I walk through the account in my own voice: what I've changed, what the numbers say, and what happens next week.
- 06
You can reach the person doing the work
At many agencies you talk to an account manager while someone else runs the account. Here it's the same person all the way.
The technical work behind an account that generates leads
Four areas decide whether your ad budget turns into enquiries. I work on all four – not just what happens inside Google.
Account structure
Campaigns split by service, location and buying intent, so budget can be steered towards the searches that bring in business. Match types, negative keywords and search term reports are reviewed continuously.
Ads and assets
Ad copy is written for the search it appears on – with price, location, response time or whatever matters most in your industry. Assets, images and call numbers are set up so the ad takes up as much space as possible.
Landing page
One page, one decision. The message matches the ad, the form is short, and the number is easy to tap on mobile. This is usually where cost per lead drops the most.
Tracking and offline conversion tracking
Conversion tracking on forms, phone calls and chat, set up so Google Ads and GA4 measure the same thing. When a lead becomes a real customer in your CRM, it's sent back to Google along with its value.
Marketing that works in 30+ industries
A selection of the industries and niches where my Google Ads campaigns have generated leads.
- Car dealerships
- Cleaning
- Floor installation
- Floor sanding
- Asbestos removal
- Mould remediation
- Environmental remediation
- Demolition
- Pest control
- Bricklayers
- Tradespeople
- Tree felling
- B2B lead generation
- Tattoo removal
- Moving companies
- Engineering firms
- Car wash
- Car detailing
- Roadside assistance
- Therapists
- Street food
- Restaurants
- Cosmetologists
How working with me works
No long onboarding projects. We build the foundation, get the ads live and tighten things up every week.
Review
We talk about your business, your margins and what a good lead is worth to you. If you already have an account, I review it first.
Setup
Landing page, tracking and campaign structure are fully built before any money is spent on ads.
Launch
Campaigns go live on the searches with the highest buying intent. From here we start collecting data.
Optimisation
Weekly reviews, adjustments to messaging, keywords and bids – and a Loom video for you, so you always know where we stand.
Questions about Google AdWords
What's the difference between Google AdWords and Google Ads?+
It's the same product. Google AdWords was renamed Google Ads in 2018, but many businesses still know and search for the old name. A Google AdWords consultant and a Google Ads consultant do exactly the same work.
How much does a Google AdWords consultant cost?+
It depends on how much needs to be built from scratch and how large your ad budget is. You always get a fixed fee agreed upfront, so you can work out what a new customer needs to be worth before you say yes.
Is there a lock-in contract?+
No. I work without long lock-in periods, because results should keep you in the partnership – not a contract. I do recommend giving campaigns two to three months, as bidding needs data.
Who owns the Google Ads account?+
You do. The account is created in your company's name, and you have full access to spend, conversions and history. If you choose to stop, you keep everything.
Do you only work in Copenhagen?+
No. I'm based in Greater Copenhagen and happy to meet clients here, but I work with businesses across Denmark – and most partnerships run perfectly well over phone and video.
Can you take over an account that's already running?+
Yes, and it's often the fastest place to find results. I start by reviewing structure, search terms and tracking – very often it turns out conversions aren't measuring what they should.
Contact
Send me a message
Questions about how I work, or whether Google Ads is the right fit for your business? Write to me. You'll hear from me personally – usually within one business day.